Internet marketing techniques, the basic primer
Various variables can be evaluated to determine the effectiveness of serach engine marketing like growth in the sales and increase in the users' traffic. The emergence of Ecommerce in the mid to late 90s resulted in the demand of the search engine marketing. During the same period the number of the internet users also increased. In order to increase the users traffic on their websites the online websites started to develop their business models. In 2000, Google introduced its search engine marketing program.